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Real Estate Search Tips
from: Richard A. LorencUsing the Internet as a tool for finding real estate for sale
and/or a real estate agent can be a rewarding technique or a
frustrating experience. There are hundreds of thousands of real
estate agents and brokers who have websites and often thousands
in the larger metro areas and many hundreds in the smaller
markets. The number of real estate related websites have grown
considerably over the past several years with the high volume of
real estate sales and new agents entering the business.
Agent Websites - Many real estate agents have their own
websites and their usefulness varies with the success and
experience of the agents and their webmasters. Most will display
the listings from the particular agent (if any) and sometimes
will also display other listings that may or may not be listings
of the agent. If no listings are displayed, the agent may be a
buyer's agent or has no current listing active. The website may
also have a feature to search for active MLS (Multiple Listing
Service) listings. The search features can vary widely depending
on the website provider/builder. Some websites restrict use to
individuals who have registered with the agent and others permit
unlimited use without registration. Those agents requiring
registration typically use the information provided for
follow-up contact either via telephone, mail or email. Other
agent websites provide contact forms, chat lines and other means
for follow-up communications. The timeliness and quality of
responses can vary widely. The attrition rate for agents is
high, often over 80% during their first year so many websites
may be active but have been abandoned by their owners. Other
active agents are remiss in checking for messages and requests
go unanswered for days or weeks.
Broker Websites - Most real estate brokers
(international, national, regional and local) maintain websites.
They normally have property search features by area and often
will have individual real estate agent access information. Some
may limit the MLS information provided to the listings of the
given real estate broker, others will display any active MLS
listing within the given area, county, state or country.
Builder/Developer Websites - Most residential real estate
builders and developers maintain websites. These websites may be
specific to a sub-division being built or generic for the
regional and nationwide builders with access to specific
cities/states and the sub-divisions being developed. Usefulness
varies considerably with many providing detailed information on
house designs, available inventory, contact information and site
sales office hours.
Real Estate Related Referral Websites - There has been a
proliferation of real estate referral websites offering
individuals with agent referrals for a given area once they have
been provided details of your contact information, whether
interested in buying or selling and the specifics on the area
and home. Referral real estate websites typically have real
estate agents subscribers who pay fees for referrals. These fees
may be based on a per lead cost to the agent, a monthly fee to
the agent for a specific number of leads or a percentage of the
real estate commission paid if the lead culminates in a sale.
Typically the only criteria for an agent to utilize these
referral services is that the agent is legally licensed to do
business in their state.
Real Estate Listing Websites - There are a number of
national real estate websites providing limited listing
information and varying degrees of specificity in search
criteria. Some are more user friendly then others. Some have
real estate agent/broker fee paid subscription services to
highlight listings and or selected agents/brokers.
http://www.realtor.com - http://www.living.net -
http://realestate.yahoo.com
Search Engines - SEO (Search Engine Optimization) is an
obsession for most webmasters and real estate agents. Simply
stated, real estate agents, brokers, builders and referral
companies want to be in the first page or two of search results
so that the individual web surfer will be directed to their
website. These individuals and firms may be paying significant
fees to firms offering first or second page placement on a given
search engine. The major search engines such as Google, Yahoo,
MSN and hundreds of others use different algorithms to determine
how websites get ranked and their order of placement on the
results pages. To make it even more interesting/confusing, the
big search engines also offer websites owners various
sponsorship page positioning on a fee basis albeit they identify
the sites as such.
http://www.google.com - http://www.yahoo.com -
http://www.msn.com
Tips to Make Your Real Estate Search a Rewarding One!
1. Most major search engines have basic and advanced search
options and provide information and directions for using them.
Take five extra minutes and learn how to use the advanced
functions and you'll be happy you did!
2. Learn as much as possible about the region, state, city and
neighborhood you are interested in to maximize your search
results.
3. Be specific in your search criteria. The more general and
generic the search, the less pertinent the results will be.
4. All search engines are not alike! Use more than one when
conducting a search, as the results will vary greatly.
Once you are seriously considering buying or selling residential
real estate direct your search to finding an experienced agent
that is responsive and has your best interests in mind. Then
have your real estate agent do the digging into the market to
present the listings and homes you will be most interested in.
About the author:
Carol Lorenc & Richard Lorenc
(http://www.homeinjacksonville.com) sell condos and
single-family homes for Watson Realty Corp., and live in St.
Augustine, Florida. The Lorenc's have lived and worked around
the world in Asia, Europe and Latin America and specialize in
working with foreign real estate buyers.
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